If you want your team to perform well, you have to give feedback to them regularly. If they don’t know your standards or expectations, it’s very unlikely they’ll meet them consistently.
Unfortunately, the most common way managers give feedback is the sh*t sandwich. Before you give the critical feedback, you open with something positive about them. Then, after giving the critical feedback, you again say something positive.
While the intentions may be good (don’t hurt people’s feelings), more often than not it comes off as pandering. It can also water down the important feedback in the middle of the sandwich, making it less effective.
So what should you do instead? Today, we have 5 ways to give feedback that beats the sh*t sandwich.
5 Ways to Give Feedback to Your Team
In the right situation, each of these methods of giving feedback can help you improve the performance of your team. Use your best judgment to decide when and how to apply each of these to your team.
1) Give them a 5 Word Review
While the traditional performance review is often a moment of dread, the 5 Word Review, as coined by Kayak.com CEO Paul English, is an efficient, simple way to give feedback.
Here’s how it works:
There’s a few keys that make this feedback really work well:
- The positive words are not there to rush through like the bread of the sh*t sandwich. They’re actually highlighting something you like about them and their work. You should spend just as much time talking about the words you want to see more of, as any constructively critical words.
- By setting aside an hour to dive into these 5 words, you ensure your team member takes real meaning away from your feedback.
- When you’re limited to only a single word for each aspect of your feedback, it forces you to zoom out and look at high level trends: what do they consistently do well, or come up short on? Those are the most important things to highlight so they continue the good, and fix the chronically bad issues.
Given the simplicity of the 5 Word Review, it’s easy to do at any time of year. Consider it a great way to give high level feedback to your team members as you notice trends in their work and behavior. Don’t be afraid to ask them for a 5 word review, too.
2) Try a Feed Forward
A key part of feedback is that it’s looking backward. What happened in the past, good or bad?
The power of Feed Forward is that it looks ahead. They’re “positive suggestions for the future” as described in this video:
The rules of Feed Forwards are very straight forward:
- Rule #1: No feedback about the past.
- Rule #2: No judging or critiquing ideas.
Those rules are followed by a simple process:
Those simple steps are totally different than your usual feedback:
- Focusing on what they’ve done before can lead to defensiveness and bruise their ego. Instead, Feed Forwards have the advantage of looking at ways to have a better future. It trades judgment on the past for optimism for the future.
- Feedback can often be a one sided conversation: A manager tells a team member what they need to do differently. With Feed Forward, you can involve the whole team, tapping into their many experiences and ideas that can lead to improvement.
- It’s easy for feedback to feel critical about things you can’t control; the problem already happened and you can’t change the past. By definition, all of the takeaways from Feed Forwards are things you can take action on: the future is not set.
Feed Forwards break the mold of the traditional feedback process. They’re a great way to engage your team in helping each other improve. For more ideas on adapting Feed Forwards to your team, you can learn how the startup Tint used them here.
3) Use your One on Ones for feedback
While the world moves many things to real-time, feedback should sometimes wait. While egregious issues (harassment, blatant values violations, etc) should be handled immediately, many other situations are better left addressed after some reflection.
In How To Win Friends and Influence People, Dale Carnegie shares a story about Abraham Lincoln that captures this lesson well.
Lincoln would write letters to those that he had strong feedback for (like failed Civil War generals) while he was outraged. Rather than letting the heat of the moment get the best of him, he would not send these letters.
Instead, he would stash them away, and with time come up with a response that showed more empathy, and was more effective.
Face to Face > Written Feedback
As important, writing feedback is not nearly as effective as giving it face to face. There’s too much room for misunderstanding. There is too limited a context to fully understand feedback that is simply emailed, or otherwise entered electronically. As Kayak.com CEO Paul English says:
This is where one on ones become so powerful for feedback. Rather than scheduling a special meeting to give feedback (or possibly forgetting about it), working feedback into your one on ones provides a variety of benefits:
- Taking time before your one on one to consider the best way to go over the feedback can really boost your effectiveness. It gives you an opportunity to seek advice, consider multiple options, and prepare some examples that may help them better understand your feedback.
- Great one on ones cover a wide range of topics. If you listen carefully to what they bring to the meeting before diving into your feedback, you may find added context that changes how you deliver it. It also gives you a better way to transition to discussing it than the half-hearted praise of a sh*t sandwich.
- A story: I was going to give critical feedback to a team member about a poor hire. When they told me in their one on one they felt completely overwhelmed by their workload, we fixed the root problem of too much on their plate, instead of the hiring issue. I also avoided making matters worse by criticizing them for a problem they already felt bad about.
- Giving feedback in any form can help improve performance, but it’s the act of checking in regularly that ensures the greatest improvement (as research mentioned in the Feed Forward video above states). A one on one is already something you have on a regular basis, making it easy to check in on feedback over time.
One on ones can have a major impact on the morale and motivation of your team. Good feedback is a significant part of making the most of these meetings. If you’re looking for more help and best practices to have great one on ones, sign up for a free trial of Lighthouse here.
4) Trade Praise for Feedback
One of the biggest challenges around feedback is the defensiveness that can come with criticism. The human mind weighs feedback much heavier than praise as we learned in a past post on giving effective praise:
“While negative comments, which fuel the release of the stress hormone cortisol, have an effect on the human brain for 26 hours or more, positive ones, which release the bonding and trust hormone oxytocin, last for a much shorter period of time.”
Given praise doesn’t last nearly as long as criticism, it should not be surprising what was found in research by Heaphy and Losada, reported in HBR:
“The factor that made the greatest difference between the most and least successful teams was the ratio of positive comments to negative comments… The average ratio for the highest-performing teams was 5.6… The medium-performance teams averaged 1.9… But the average for the low-performing teams, at 0.36 to 1, was almost three negative comments for every positive one.”
How you give praise matters
Knowing the importance of a positive praise to criticism ratio, your work is not done. How you given your praise is just as important to it having the desired effect.
When given correctly, praise can be a huge motivator. It can make people work harder and longer on their work, while applying themselves to grow. Done wrong, it can cause people to actually avoid new challenges and perform more poorly. As psychologist and researcher Carol Dweck shows in this video below, praise directly impacts your mindset and work ethic:
Knowing all of this, the keys to using praise as an effective feedback tool involves a high frequency, a focus on effort and mindset (not “talent”), and being specific about what you want to see more of. By adding praise to your approach to improving your team’s performance you also experience these benefits:
- People are motivated to continue to improve if you keep noticing improvements in their areas of weakness. When they slip and they are not recognized, they will notice.
- People look forward to praise, while often dreading criticism. Studies show the highest engagement comes when workers feel managers are genuinely interested in them; paying attention to their work enough to praise clearly demonstrates that interest.
- When you give effective praise, you will tap into the motivation and drive of your team. This is not always the case when you deliver critical feedback.
Even the most ambitious team members hungry for feedback appreciate praise and recognition for their work. As you look to improve certain areas of a team member’s work, look for opportunities to praise that improvement and their effort to get there.
5) Ask questions to create feedback and self assessment
No one has all the answers. And since you can’t see everything each person on your team does every moment of every day, questions are the best way to get the full picture. Asking good questions and listening intently are a critical part of leadership as SoulCycle’s CEO Melanie Whelan emphasized in a NY Times interview:
With the right context, you can not only create a great solution, you can also teach your team to have a critical eye to their work. As you coach and develop your people to grow their Task Relevant Maturity, their eye for the difference between poor, good, and great work should improve.
As they show signs of mastery in their work, use more questions of them to create feedback. It will help develop their critical eye and make it easier for you to start managing them more hands-off in that area.
Kinds of questions to start a discussion:
- What went right with our last project? What should we repeat for next time?
- What could have gone better last project? What should we do differently? How can I help you?
- On a scale of 1-10, how would you rate your work on this project? What made it not a 10?
Using questions to involve your team members in your feedback process with them has many key benefits:
- If your team learns to bring a critical eye to their own work, the bar is raised for everyone with less effort from you.
- By using questions, you show you don’t have all the answers. It builds a greater level of trust and confidence in their abilities, while growing their skills in being their own critical eye on their work.
- There’s only so much time in the day, and with all the meetings and other demands you face, you can’t review everything. By teaching your team to question their work, it creates a more scalable solution to feedback.
Yes, you can take the questions too far, so don’t make it an interrogation. Try to frame the discussion as an exploration of how things can be done better in the future, and you’ll tap into some of the optimism found in Feed Forwards.
How do you effectively give feedback to your team? Share a tip in the comments below.