How Being Data Driven and Emotionally Intelligent helped the Red Sox win the 2018 World Series

by Jason Evanish, CEO Get Lighthouse, Inc.

Sports can teach us lessons that apply to life in a variety of ways. Many of the same challenges faced in competition apply to other aspects of life.

It's why from time to time we write about sports on the Lighthouse blog on leadership and management either directly or indirectly:

With the Boston Red Sox having won the 2018 World Series last week, we wanted to share a major key to their victory: being data driven and emotionally intelligent.

data driven emotionally intelligent red sox 2018 world series champs

How Being Data Driven and Emotionally Intelligent helped the Red Sox win the 2018 World Series

The Red Sox have annually been one of the highest spenders in baseball. They have spent hundreds of millions of dollars trying to win more championships.

14 years ago, they were able to break the 86-year curse that had left them without a World Series win since 1918. Thanks to being data driven, they continued to compete and win titles in 2004, 2007, and 2013.

However, in more recent years, they have struggled. Being data driven was no longer enough to win. Other teams have caught on to this trend, like the recent champions, the Chicago Cubs and Houston Astros.

As we learned from the Chicago Cubs winning in 2016, a care for the players and their development became a competitive edge.

Similarly, thanks to the Red Sox hiring Alex Cora as their team's manager, they learned how being emotionally intelligent was key to their success.

data driven emotionally intelligent alex core wins the title

Alex Cora = Coralytics: Data Driven & Emotionally Intelligent

Red Sox manager Alex Cora was a former professional baseball player himself. He played 13 years in the majors.

He had quite the varied experience as he played for 5 different teams during his career. On each team, he learned a few lessons of what to do (and not to do) as a manager (Ed. note: much like Steve Kerr did). It also gave him empathy for the struggles, challenges, and mindset of players.

Those experiences helped him recognize that they had to go beyond what an analytic average told the organization.

Being data driven can help you find great players. However, being emotionally intelligent is how you help players get out of slumps, know who will come through in the clutch, and when a player needs a break.

Having read and followed a number of stories during the Red Sox run, here's 3 lessons from Alex Cora's management.

red sox were data driven and emotionally intelligent as alex cora cared

1) Genuinely care about your people

Alex Cora was a manager that cared. His team was more than a number to him.

He cared about each player and wanted them to succeed. In fact, he cared so much the players' parents noticed.

In an article on after the World Series win, writer Tim Keown noted:

"The parents approached Cora, the fathers' hands extended, the mothers angling in for a hug. They came bearing some version of the same message: 'Thank you for the way you've treated our son.'”

Despite being a professional baseball team with some players making tens of millions of dollars, and others on rookie contracts, Cora wanted to make the team feel like a family.  He had a diverse group of players he wanted to all feel included and welcome.

Show you care in the recruiting process, too

He even applied this to players that weren't on the team yet. When Cora knew he wanted slugger JD Martinez to join the Red Sox, he went all out to convince him to join. He showered Martinez with attention and shared his vision for how he'd be a perfect fit.

Martinez's agent, Scott Boras, shared how that made a major impact, and helped lead to him signing with the Red Sox:

"Cora texted me every day until J.D. was signed... He knew that J.D. was right for the team, he knew what to go on, I passed that on to J.D. about how much he was wanted and what he did.”

If you want to build that kind of caring and trust with your team, here's a couple places to start:

Now, caring about your people is important, but it's what you do once you build that trust that really matters most; it is building on that foundation that creates a winning environment.

data driven emotionally intelligent mix data and caring to win

2) Use data + caring to help people thrive

While there is a wide variety of data now at the fingertips of every major league team, it doesn't tell the whole story. Cora believes in using the data to help inform his decisions, but also believes in understanding people.

One of the best pitchers on the Red Sox, David Price, was notorious for his terrible record in the playoffs. Many thought he was a head-case, or "just not a winner." The stats showed a poor ERA of over 4.5 runs allowed per postseason game, and a terrible 2-8 record in those games.

The numbers said for Cora to minimize Price's impact. Pitch him less, expect the worst. Instead, Cora and his team dug in and used data to help Price thrive:

"The pitching coaches had noticed that in playoff games against the Yankees and Astros, Price was releasing the ball lower than was typical for him — 5.7 feet off the ground, compared to 5.85 feet during the season.

The result was lower velocity and pitches that lacked the deceptive movement that baffled hitters. So before a decisive game with the Astros in the League Championship Series, the coaches helped Price make an adjustment, and the result was a dominant performance in which Price helped the Sox to clinch the series.

Price went on to make major contributions to winning the World Series, including last night's game that won the whole thing for the Red Sox.”

Coralytics gets beyond the numbers

As Josh Bernoff captures well in his article on the Red Sox win, Cora went beyond the Moneyball, stats-are-everything approach:

  • "Traditional analytics: "David, you aren't getting it done in the playoffs. Analytics shows you're not the best choice. We're going with someone else.”
  • "Coralytics: "David, I think we can see the problem you're having. If we can adjust your motion to get your release point higher, you'll get more guys out, because your stuff will be nasty. Let's work on that so you can help us win some games.”

Cora took this approach repeatedly, helping players like Jackie Bradley Jr navigate a slump, Price fix a post-season pitching issue, and make sure their pinch hitters stayed warm for crucial moments in games.

By caring about your people and looking beyond the data, you can understand the nuance of numbers; sometimes someone is in a slump and you just need to help them fix the root cause. Other times, they're mis-cast, and then you can use the numbers to find a position they'll be more successful in.

If you have an underperforming employee you really want to try to turn around, this post can walk you through a similar caring, data-driven approach.

red sox data driven emotionally intelligent caring

3) Recognize effort, especially when you fail.

When you spend hundreds of millions of dollars a year on payroll, in a city crazy about sports, the expectations are high. The weight of it all can easily get to you.  Cora recognized this and coached accordingly.

Nowhere was Cora's skill in embracing hard work, regardless of outcomes, than in the World Series.

In Game 3, the game ran a record 18 innings.  Both team's pitching staffs were exhausted.

Amazingly, Nathan Eovaldi pitched over 6 innings of shutout baseball after having pitched each of the previous 2 games. Unfortunately, in his 7th inning of pitching his happened:

Eovaldi was crushed. The whole team could have easily been upset by such an exhausting loss. But led by Cora, the rest of the Red Sox wouldn't let Eovaldi, or anyone else get down.

As ESPN baseball reporter Buster Olney recounted:

This support not only helped Eovaldi get over the home run, it reminded the whole team not to dwell on mistakes. It was a strong act demonstrating Cora valued effort, even in failure.

After these actions by the team, it's no surprise the Red Sox shook off the loss by the next game. They came out and won the next game 9-6 on their way to winning the World Series one game later.

Taking risks is how breakthrough innovation happens. But it doesn't always work out. If you as a leader embrace those failures, focusing on the effort, you'll encourage more of your team to take chances.  Otherwise, don't be surprised if a fear of failure causes most of your team to play it safe.


Two decades ago, analytics and data driven approaches gave pro teams an edge. Today, that's table stakes.

As much as Cora gets an edge with how he cares and understand his people, you can do the same with your team. Take the time to get to know them. Understand the why behind your numbers, and celebrate successes and genuine effort in failures. These principles work on the sports field and the work place.

If you like learning about leadership from the lens of sports, then you'll love our other articles on sports coaches and players like these below:

Jason Evanish

Jason Evanish

As the founder and CEO of Get Lighthouse, Inc, Jason and the Lighthouse team have helped managers grow their leadership skills in dozens of countries around the world. They’ve worked with a variety of companies from non-profits to high growth startups, and government organizations to well known, publicly traded companies. Jason has also been featured in publications including NPR, the Wall Street Journal, and Fast Company.

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