{"id":21875,"date":"2022-12-03T06:53:19","date_gmt":"2022-12-03T06:53:19","guid":{"rendered":"https:\/\/getlighthouse.com\/blog\/?p=21875"},"modified":"2024-07-17T08:56:26","modified_gmt":"2024-07-17T08:56:26","slug":"textron-leadership-training-case-study","status":"publish","type":"post","link":"https:\/\/getlighthouse.com\/blog\/textron-leadership-training-case-study\/","title":{"rendered":"Building Better Coaches, Reinforcing On Site Training: How Textron uses Lighthouse Lessons"},"content":{"rendered":"\n

How do you support and impact tens of thousands of employees? What does it take to scale teaching great leadership skills across hundreds of leaders? <\/p>\n\n\n\n

And how do you make what you teach stick with your leaders long after you\u2019ve had them on site to learn?<\/p>\n\n\n\n

These are the kinds of questions that Sean Riffenburg<\/a>, Global Leadership Facilitator at Textron<\/a>, thinks about every day. For over 5 years he\u2019s been developing and delivering Textron University internal training and development programs.<\/p>\n\n\n\n

Today, we take a look at what Sean\u2019s built, how the training programs work there, and how we\u2019ve been excited to be a part of their leadership development curriculum with our Lighthouse Lessons Courses.<\/a><\/p>\n\n\n\n

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Scaling Your Leadership Training with Sean Riffenburg of Textron University<\/strong><\/h2>\n\n\n\n
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\u201cI do a lot of research around our leadership programs because I'm not only delivering, but I'm also designing, and <\/em>I'm always looking for external content that can connect philosophically to what we're doing at Textron<\/em><\/strong>.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Like many leaders who run training programs or work in leadership and development, Sean is always looking for inspiration and material to add to and improve his work. <\/p>\n\n\n\n

And if you\u2019ve been reading the Lighthouse blog for long, you won\u2019t be surprised that an expert trainer like Sean found a lot of our content resonated:<\/p>\n\n\n\n

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\u201cI read through all your material for the first time and thought, <\/em>\u2018they get it, we're on the same page when it comes to people being our focus of leadership.<\/em><\/strong>\u2019 \u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Before we dive into how Lighthouse Lessons fit into Textron\u2019s bigger training plans, we want to tell you a bit more about what the complete program looks like, because it\u2019s impressive and well thought out.<\/p>\n\n\n\n

How Textron trains its leaders<\/strong><\/h2>\n\n\n\n

Textron has built a sophisticated process to help set their leaders up for success through their training programs. The peak of each cohort going through a program involves 3-5 days on site at one of their dozens of facilities, but it starts well before that. <\/p>\n\n\n\n

8 weeks before training, they provide books and executive summaries for managers to read, and conduct assessments to benchmark where managers are at currently. <\/p>\n\n\n\n

Then, 1 week before Sean leads a webinar for each cohort to set expectations for the program, answer questions, and get people ready for the big week all together for training. <\/p>\n\n\n\n

From there, Textron trains their managers with 3-5 days of on-site training depending on the program. During this time they cover key topics including what it means to be a leader at Textron, key skills around performance management and soft skills, as well as a lot of self-reflection.  <\/p>\n\n\n\n

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A focus on food & community.<\/strong><\/h3>\n\n\n\n

Sean recognizes the power of building rapport and connection during this kind of training, and designs that into the programs as much as the curriculum modules. <\/p>\n\n\n\n

To accomplish this, each training program includes a group dinner to get to know each other, and lots of small group work to go through the training and tasks together.<\/p>\n\n\n\n

Eating good food with your peers definitely builds strong connections, and the self-selected groups really take it to another level:<\/p>\n\n\n\n

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\u201cWe're covering hard-hitting topics and giving them major reflections to do with their learning partners each and every day, typically two or three different times a day, so these people build deep bonds in the class.<\/strong><\/em><\/p>\n\n\n\n

I hear all the time organically, even people years after the class, they're still in touch with their learning partners from that class.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

Creating these connections are a powerful way to not only get managers supporting each other in the program, but build bonds that can be valuable years later as the leaders advance at Textron.<\/p>\n\n\n\n

The Post Training Gap <\/strong><\/h2>\n\n\n\n

After all this work developing and then running the programs, Sean and his team recognized there was a gap: could they really finish the program and that\u2019s it?<\/em><\/strong><\/p>\n\n\n\n

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\u201cWe spent a lot of time previously developing materials and plans leading up to the class. We do these pre-class sessions and then during the class obviously there\u2019s a lot, but there was very little beyond the class, <\/em>which left us asking: What's next?\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Knowing how important it was, and the next logical step in the evolution of their programs, it became a key objective for Sean and his training team this year:<\/p>\n\n\n\n

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\u201cOne of our objectives was to add program materials that reinforced the content that we were covering in class. <\/em>And [Lighthouse Lessons] worked out optimally to do that.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

A first attempt: Webinars<\/strong><\/h3>\n\n\n\n

Continuing to build on the programming they\u2019d created, their first instinct was to continue to create the programming in house. While they wanted to develop something, the time commitment made it daunting for Sean and his team:<\/p>\n\n\n\n

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\u201cI personally host all of our pre-class webinars, and<\/em> quite a few classes<\/em><\/strong>\u2026 <\/em>the idea of doing something like that post program was daunting.\u201d <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Despite this, they still gave it a shot, because it seemed the easiest thing to try first. Unfortunately, it didn\u2019t work out:<\/p>\n\n\n\n

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\u201cWe tried hosting post program webinars<\/em><\/strong>. For many of the reasons,<\/em> they were a heavy lift for us.<\/em><\/strong><\/p>\n\n\n\n

We were also having a problem getting people to attend and share<\/em><\/strong>. And the content felt a little more academic than it should have been. So we've tried that. And after that, we had nothing for a long time.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Still feeling there was a crucial gap in their program, Sean was on the lookout for something that could help the leaders they were training, while not overloading his team with more work. <\/p>\n\n\n\n

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Enter Lighthouse Lessons.<\/strong> <\/h2>\n\n\n\n

Like many managers and people in leadership & development who find Lighthouse, it started by searching. Sean was looking for more great material on how to motivate teams, and came across our Lighthouse Lessons<\/a> program called, Mastering Motivation<\/a>.<\/p>\n\n\n\n

He signed up to try it for himself, and found a kindred spirit in the quality of our content and our philosophy on leadership, as he wrote to us:<\/p>\n\n\n\n

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When Sean reached out, we were intrigued and excited to help. <\/p>\n\n\n\n

The right program at the right time.<\/strong><\/h3>\n\n\n\n

With everything else Sean and his team do to train managers at Textron they were looking for something simple and effective. Lighthouse fit the bill, in an unexpected way.<\/p>\n\n\n\n

While there are many large, complex LMS systems out there, ultimately the bite-size, actionable, straight-to-manager-inboxes structure of Lighthouse Lessons was the perfect fit after such an intensive, on-site program:<\/p>\n\n\n\n

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\u201cIt seems so obvious now,<\/em><\/strong> but at the time, it was really counterintuitive to a lot of what I've seen.<\/em><\/p>\n\n\n\n

In the L & D world, <\/em>we have all these fancy e-learning stores, we have our LMS<\/em><\/strong> where people can go and click two or three times to get what they\u2019re hopefully looking for, but<\/em> being able to find something to put right in front of them in their Outlook inboxes was revolutionary<\/em><\/strong>.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Lighthouse Lessons stands out as different than other programming options for a few reasons that resonates with managers and trainers like Sean:<\/p>\n\n\n\n

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  1. Bite-sized:<\/strong> Each lesson takes about 15 minutes to read through. This keeps the program bite-sized, so even busy managers have time for it.<\/li>\n\n\n\n
  2. Healthy pace:<\/strong> With one lesson per week, managers can easily keep up, while having plenty of time to learn one concept and apply it before moving onto the next one.<\/li>\n\n\n\n
  3. Actionable: <\/strong>Lessons are filled with key insights from great leaders as well as the latest workplace research, but most important is that it also makes it clear what actions a manager can take to immediately apply it to their teams.<\/li>\n\n\n\n
  4. Focused: <\/strong>Each program has a theme, which allows for each lesson to provide depth on a specific aspect of the topic, while also having them build on one another. Managers understand the purpose of the program, while having the chance to build a variety of skills.<\/li>\n\n\n\n
  5. Flexible:<\/strong> The lessons come straight to a manager\u2019s inbox, where they already do a lot of their work. It also allows them to choose when they take the lesson, while not having to remember yet another log in. As Sean put it, \"this shows up and they can do it on their own\u2026 I love that aspect of it.\u201d<\/em><\/strong><\/li>\n<\/ol>\n\n\n\n

    Equally important to the benefits of the program to managers, Lighthouse Lessons was easy for Sean and his team to evaluate. <\/p>\n\n\n\n

    They looked at our content options, tried a course for themselves, and then we were able to quickly set up a pilot with a group of their managers. We added their branding and set up a cohort of their spring participants to try it out. The results speak for themselves.<\/p>\n\n\n\n

    What do managers say? <\/strong><\/h3>\n\n\n\n

    After our pilot with Sean and a cohort of Textron managers, we checked in to see how they went, and we learned that they loved the lessons as much as Sean\u2019s team did:<\/p>\n\n\n\n

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    \u201cThey really liked the content.<\/strong> That was their initial reaction.

    We sat them all down and <\/em>we had close to an hour-long discussion <\/em><\/strong>around it, and<\/em> they found it just as valuable as I found it<\/em><\/strong>.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

    And the convenience and structure really stood out for Textron managers, too: <\/p>\n\n\n\n

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    \u201cIt was at their fingertips<\/em><\/strong>; it was in Outlook where they were\u2026and [compared to other options] <\/em>Lighthouse Lessons is a lot more actionable; your program deals with real world everyday stuff our managers face<\/em><\/strong>.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

    Knowing this, we were able to roll out Lighthouse Lessons training to every manager attending their front line leadership programs. <\/p>\n\n\n\n

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    Choosing the right program.<\/strong><\/h3>\n\n\n\n

    Since starting our Lighthouse Lessons programs in 2018, we have built a library of 8 unique courses<\/a> focused on a variety of the most important skills and strategies for leaders to master including:<\/p>\n\n\n\n